Espoo, Finland

Susanne Lindroos is a Senior Executive Consultant at Birn+Partners with more than 15 years of experience in building, leading and developing businesses. Her focus is leadership development and leadership team performance. She works with CEOs, boards and owners to turn strategy into decisions that move the business forward.

In 2011, Susanne co-founded the Finnish meal kit company Sannan Ruokakassi. It grew out of something she was already doing – planning meals for her own family – and became a ten-year journey of building a subscription business: recruiting and building teams, investment rounds, rapid growth, a downturn, buying the company back from its investors and, finally, a sale. She has also worked in HR and as a business controller, has sat on company boards, including her own company’s, and has served as a board secretary. She is the Vice Chair of Kauniaisten Yrittäjät ry, the local entrepreneurs’ association.

As a CEO, she learned that even in a strong organisation you can be quite alone with the big decisions, and that she would not have made it without the sparring partners around her. Today she is that sparring partner for other CEOs: someone they can turn to when decisions get stuck, or when the leaders around them need to grow into bigger roles. She asks the right questions, digs into the numbers and helps them see the whole picture.

She works with CEOs one-to-one and with leadership teams as a whole. Her approach is typically Nordic: open, trust-based and focused on shared ownership. Starting from what already works, she maps each member’s strengths, links them to a shared goal, and helps the team agree on how each person’s contribution will be strengthened and followed up. When a new leader steps in, she supports both the leader and the team through coaching and mentoring.

Susanne moves easily between Finnish and Swedish business cultures and works in Swedish, Finnish and English. That makes her a natural partner for organisations leading across Nordic borders.

Education: Master of Science in Economics, Hanken School of Economics and Certified Business Coach