Espoo, Finland

Sari Brander helps Nordic companies grow commercially, both at home and abroad. She has led international expansion and business transformation herself, and knows what it takes to turn expertise into a business that sells. Sari is a Senior Executive Consultant at Birn+Partners with more than 20 years of experience in international business, technology and consulting. She has held business leadership roles and led commercial development, international expansion and transformation in Finland, the wider Nordic region and Central Europe.

Sari’s particular strength is bringing commercial thinking into technology-driven and expert organisations. Many Nordic companies have excellent expertise but find it harder to package and sell it. Sari helps them spot new opportunities, develop their sales and build a business model that supports growth.

She has held Country Manager and business leadership roles in Nordic and Central European technology companies, building commercial operations and leading expansion into new markets. Her technology experience includes CRM, ERP and digital transformation. Earlier, at Microsoft, she led the go-to-market development of Azure cloud services and built strategic partnerships. She has also led the strategic transformation of a Finnish communications and consulting business, shifting its focus from traditional communications services towards strategic consulting and a more commercially driven model.

At Birn+Partners, Sari works with companies taking their next step across Nordic and European borders. She helps them develop commercial strategy and renew their business models, and makes sure they have leaders who can carry the growth.

Alongside her consulting work, Sari lectures in sales development and innovation at Metropolia University of Applied Sciences. 

Education and qualifications

MSc in Economics and Business Administration
Studies in Industrial Engineering and Management
Transformational Leadership Coach
IPMA certification in project management
HHJ Certified Board Member